What happens when you simply can sprout creative ideas. If the head and gut work together and what if not? How can free experimentation lead to creative results? There are two designers who know that in any case, because they have addressed the issue in their thesis and immediately afterwards also made it into a book, which was published under the name “Nea Machina” in the Verlag Hermann Schmidt Mainz. We talked with the brothers Thomas and Martin Poschauko about how to bring together creativity and thinking.